Research
The research behind our approach
The website is no longer a project
It is part of how companies grow.
Ownership
Most companies don't have a single person who owns the website.
Agencies
Most agencies deliver a website and disappear.
AI Builders
AI-generated sites are easy to ship and hard to own.
Org Drag
When nobody owns the website, everybody slows it down.
Differentiation
Product alone stops being the moat. How clearly you communicate becomes the advantage.
Taste
The tools to look good have never been cheaper. Looking distinct has never been harder.
Scale > Beauty
A system that holds at scale beats a design that wins awards.
Priority Gap
You know brand matters. You just don't have anyone whose job it is.
Clarity
You might have a clarity problem, not a marketing problem.
Most websites fail after launch.
The data explains why.
Conversion
71%
71% of teams say conversion is their top KPI. Almost none can act on it.
Priority Gap
76%
76% of founders call brand a top priority. Fewer than 1 in 4 have someone leading it.
Agency Churn
61%
61% of companies replaced their agency in year one. Not bad work — wrong stage.
Velocity
18 months
Most companies rethink their positioning 18 months too late.
Maintenance Trap
53%
53% of website work is edits, not improvements.
Execution Gap
2 weeks
AI writes copy in seconds. Getting it live still takes two weeks.
1 State of Sites '26 Report (Framer, March 2026).
Summary of this page
Research from Allsite on how technology companies run their websites. Key findings cited from Framer’s State of Sites ’26 report: 71% of teams call conversion their top KPI; 76% of founders call brand a top priority, but fewer than one in four have someone leading it; 61% replace their agency within the first year; and 53% of website work is edits rather than improvements. Use the tools to assess your own site, or request a project.