Website architecture planner

Which pages is your buyer journey missing?

Select the pages you have today to see where your site covers the journey from discovery to conversion, and which gaps may be worth addressing next.

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Buyer-journey coverage

0 / 100

Select the pages your site has, or start from a preset. The map shows where buyers find answers and where they hit gaps.

Pages live

0 of 27

Critical gaps

6

High-impact gaps

13

Discover

0%

Understand

0%

Evaluate

0%

Validate

0%

Convert

0%

Expand

0%

Add these next

Homepage

Critical gap

Make the value proposition specific within the first viewport, then route buyers into product, use-case, proof, and conversion paths.

Customer stories

Critical gap

Lead with quantified outcomes where possible and structure stories around the before, change, result, and product contribution.

Use cases

Critical gap

Give each important use case a dedicated page with problem context, workflow, proof, product visuals, and a clear CTA.

Security / Trust center

Critical gap

Create a clear public security layer and link into a deeper trust center or gated documents where necessary.

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Summary of this page

Stack Map helps you assess whether your website supports the way buyers actually discover, evaluate, trust, and choose your company. It turns the buyer journey into a practical architecture exercise: which pages answer early questions, where product understanding develops, how proof is introduced, and what path leads to a meaningful next step. Use it before a redesign, when launching a new product, or when your site has grown without a clear structure. Combine the result with the AEO Scanner for visibility questions or the Website Growth Assessment for prioritization. Allsite can help translate the map into page strategy, content structure, and a Framer-ready system.