Website ROI calculator
What could better conversion be worth?
Enter your traffic, sales funnel, and website budget to model how more demos from the same visitors could affect pipeline, new revenue, and payback.
Get a quoteExtra annual revenue
+$600K
Moving visitor → demo conversion from 0.5% to 0.6% turns the same traffic into about 12 more customers a year.
Extra pipeline
+$3M
60 more qualified opportunities a year
Payback
< 1 month
On a $30K website
First-year ROI
20×
Extra revenue ÷ investment
Your funnel, before and after
| Per year | Today | With +25% |
|---|---|---|
| Demo requests | 600 | 750 |
| Qualified opportunities | 240 | 300 |
| New customers | 48 | 60 |
| Pipeline | $12M | $15M |
| New revenue | $2.4M | $3M |
Only visitor → demo conversion changes. Same traffic, no extra media spend.
Worth of +0.1 percentage points
+$480K / year
Moving from 0.5% to 0.6%, everything else unchanged.
Extra demand from the same traffic
+13 demos / month
The value of converting the visitors you already have.
Ready to make your website work harder?
Let’s turn your site into a sharper, faster, higher-converting growth asset — built for where your company is going next.
Book a callSummary of this page
The Website ROI Calculator helps teams estimate how a stronger website can contribute to qualified pipeline and revenue. It is not a forecast or a promise. It is a way to make the relationship between traffic, conversion, lead quality, and commercial outcomes easier to discuss. Use the calculator to test different assumptions, compare the potential value of improvement, and build a clearer case for prioritizing website work. Pair the output with the Website Growth Assessment or pricing tools to understand the strategic and delivery implications. When you need a tailored plan, request a project and we can review the opportunity together.