Almetra Case Study
Factory Intelligence Rebrand
A new brand and website for turning shop-floor data into actionable manufacturing intelligence.
$19M
funding raised
$19M
Series A raised
What does Almetra do?
Builds a manufacturing intelligence platform that turns privacy-preserving video and shop-floor data into operational insights for factories.
- Sector
- Industrial Tech
- Category
- Manufacturing Intelligence
- Use Case
- Shop-floor monitoring and operational insights
- Investors & Stage
- blisce/, NAP, Merantix Capital, Robin Capital, Underline Ventures, Critical Ventures
$19M Series A
- Founded & HQ
- 2023 / Berlin
The project
- 01
The challenge
Almetra (formerly Deltia) moved from process analytics to a full manufacturing intelligence layer, and the brand and site had to make that shift clear and credible to industrial buyers.
- 02
What we did
Rebrand, website design and Framer build around making real shop-floor work visible without turning the product into surveillance software, explaining how video, machine data and context become measurable improvements.
- 03
The outcome
A sharper category position and a website built for manufacturers evaluating AI as a practical tool for production performance.
Project Highlights
Rebrand, website design, and Framer development for the manufacturing intelligence platform formerly known as Deltia.
Testimonial from Maximilian Fischer
Benjamin delivered excellent work across positioning, brand, and website, combined with strong project management, clear communication, and an exceptionally efficient process.
Benjamin and his studio were an excellent partner throughout our positioning, rebrand, and website project. They combined a high level of strategic and creative production with strong project management, helping us sharpen our positioning, build a distinctive brand, and translate it into a polished and purposeful website. The entire process was exceptionally well structured, fast, and efficient, with clear communication, strong ownership, and very little friction from start to finish.
Maximilian Fischer LinkedIn
CEO
Case Description
Rebranding Factory Intelligence for the AI Manufacturing Era
Almetra evolved from Deltia into a broader manufacturing intelligence platform, moving from process analytics toward a full intelligence layer for factories. The brand and website needed to express this shift clearly: operationally useful, technically advanced, and credible for industrial buyers.
We developed the rebrand, website design, and Framer implementation around the idea of making real shop-floor work visible without turning the product into surveillance software. The experience explains how privacy-preserving video, machine data, and operational context become measurable improvements in productivity, cycle time, and automation readiness.
The result is a sharper category position and a digital platform built for manufacturers evaluating AI as a practical tool for improving production performance.
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