Pools Case Study
The Operating System for Angel Investing
A collaborative platform for managing SPVs and modern angel investment workflows.
What does Pools do?
Private beta platform designed to support collaborative angel investing and SPV-based investment workflows.
- Sector
- Fintech & Investing
- Category
- Private Markets Software
- Use Case
- Group investing and SPV management
- Founded & HQ
- 2026 / San Francisco
The project
- 01
The challenge
Pools needed a brand, product experience and marketing site to launch its AI-powered SPV investment tool, starting from nothing.
- 02
What we did
Brand identity, product design system and website built from the ground up to simplify SPV creation, investor onboarding and deal management.
- 03
The outcome
Pools launched with a cohesive brand and product that give investors and founders a clear, professional entry point.
Project Highlights
Brand identity,website,and product design for SPV-based angel investment platform.
Case Description
Building the Operating System for Angel Investing
Pools needed a cohesive brand, product experience, and marketing platform to launch its AI-powered SPV investment tool to investors and startup communities. No existing brand identity or digital presence was in place prior to engagement.
We developed the full brand identity, product design system, and website experience from the ground up. The platform was designed to simplify SPV creation, investor onboarding, and deal management workflows in a clear and intuitive way.
Pools launched with a cohesive brand and product experience designed to simplify private market investing. The new platform gives investors and founders a clear, professional entry point into the product.
Visual Examples
Selected screenshots from Live Website
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